If you’ve taken our advice on getting started with your annual report (even though you just finished), great job, you’ve given yourself some time to think strategically and thus be more active about your report for next year.
This week we’re helping you get into the strategic mindset by sharing some posts about our method and how it guides people through their project with ease and purpose.
Intention and intuition are vital values here at Union Design, so it should be no surprise that this is where our process is rooted. Design, like a business, is art and science. The highest goal is finding the intersection between form and function, continually assessing our efforts against our goals.
Becuase we want to see our efforts pay off, we have to get to the core of the problem we’re trying to solve. The dialogue starts there, what’s the specific problem? What are the tangible solutions that we can move forward right now?
Rooting our progress in our values is where the strategic magic happens. Next, we explore the depth and breadth of the project, taking what we understand about the specific problem we’re solving, and then aiming to understand the people we’re trying to help.
After digging deep to get a fresh perspective, we take a look at what already exists and evaluate it in an audit. Once an audit is complete, we move forward with the current project with our strategy, goals, and audience all in mind.
We’re always happy to talk with people during their planning process, the sooner a designer can get involved in the process, the more thorough their understanding of the project is, and the better the final product will be.