Chicago production agency Curmudgeon Group came to me with a request to develop a logo for a project about women in production. They had a vision, a working name and a strong aesthetic style. At the beginning of the design process, we spent time discussing the project and landed on a new name—Scope.
Scope is inspired by the lens (literal and figurative) through which women in production experience the world. The logo features a stylized S that also illustrates the unique—and often indirect—path that we all take.
More about Scope here.
Scope: A Conversation on Women in Production invites the most visionary and emerging female producers of today to share their experience, expertise, and outlook on a wide range of creative industries, from advertising and broadcast to film, radio and live performance. Established by Curmudgeon Group, a Chicago based and women-owned creative and experiential production agency, Scope pulls back the curtain on the role of female producers within the global community and the impact of their work on current social and cultural trends, political ideologies, the next generation of artists and storytellers, and the production industry of tomorrow.