Snail Mail

Snail Mail

Union Design is excited to be working on some fun things to send your way this year, and we think you’ll be excited about it too!

We invite you to click here and leave your mailing address for some sweet surprises.

Don’t delay, the first item is set to go out soon!

*it should go without saying that we respect your privacy and will never sell or share your information, but the internet is a weird place, and we don’t want you to have any concerns about your privacy.

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How to make sure your Annual Report gets read.

How to make sure your Annual Report gets read.

Communication is hard. Every aspect of your life depends on communicating well, from small things like being sure you get the right coffee order to significant issues like making the purpose of your organization understandable.

And just like communication is about being clear in your message, it’s also about understanding and considering your audience.

When people feel understood, they listen.

Seems obvious, right? But how many times today did you feel heard? Really listened to? I bet not as much as you would have liked.

So how do you make people feel heard (and thus listen) in a seemingly one way communication like an annual report?

The answer is simple — pick a theme.

You need to show your audience you thought of them first. You thought about why they needed the information in the first place, and what their experience would be while taking it in.

Picking a theme for your annual report will —

  • keep the information relevant
  • set a tone for the year to come
  • help the audience connect personally with your mission
  • And bonus — give structure to your preparation process.

You can’t unlock a smartphone these days without reading about how distracted we all are. When your organization sends out its annual report, this is your competition. Information overload leads us to check out, to default back to something more comfortable or more immediate.

A theme can keep people captivated, turning pages, and engaged with your goals and accomplishments.  

A theme is your gift to your audience. You gain trust by taking potential supporters on a journey that feels thought out and delivers a clear, consistent message. You show them how they play a role in your success.

Now that you understand the importance of creating a theme for your annual report take some time and reflect on possibilities for your organization.

Check back next week or subscribe to have future posts emailed directly to you!

Next week — find out how to choose a theme that’s right!


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Restoring the American Dream

Restoring the American Dream

I was recently commissioned by Education Post to develop a piece of editorial art for an article by Peter Cunningham about the state of the American Dream. It was a fun creative challenge for me and an honor to work with such a thoughtful writer.

Head over the Education Post to read the article.

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