Your fundraising goal.
Why does it matter?
What would happen if you didn’t do it?
Who does it matter to?
How would people’s lives be different if you quit tomorrow?
These questions are at the root of how we design.
At every new stage, with every new objective, these are the questions you must ask if you want to make the biggest impact you can.
Contemplation and action can be at odds, you have to find the balance of asking and doing that works for your organization, but don’t sail a rudderless ship by getting mired in day to day operations and forgetting to check the map.
Check back next week for more insights into how we think strategically about every design project we take on.