You can still use your phone to call people.

You know that feeling you get when you’re reading some important article on your phone, or scrolling through Instagram, and suddenly, the phone rings interrupting your important business?

You might feel disgruntled at having your bubble burst, but then you remember: phones are for calling people! I think we all forget.

In 4th grade, my teacher would go on and on about the importance of writing skills, and how vital writing would be in our everyday lives as adults. I’m not here to get into a conversation about the loss of proper spelling, debate the double space after a period, or discuss my favorite new slang terms (savage). I do want to say, my teacher was right — given the prevalence of texting, email, and social media, writing is more important than ever.

The problem is, with email being omnipresent, we feel pressure to write and respond quickly, not always giving ourselves the time we need to process information. While it’s true that some people process and express best through writing, many people benefit from a conversation. I was reminded of this when I called a client with a question instead of responding to their email.

Over the phone, we were able to quickly get over the obstacle with the revisions I was working on — and it was something neither of us had thought of until we spoke to one another.

Design is a conversation. It’s a visual conversation with the audience, and that is why good design is rooted in real conversations between real people.