Your brand is the total experience of your organization. Your brand is your personality, your reputation. It is what you are known for.
Your brand is your story.
Everything that your organization does and says should support and reinforce the brand. It is the way you speak and write. It is the way you use imagery and video. It is the choices that you make, such as supporting this event and not that one.
Branding is not a shallow endeavor.
It goes to the very deepest core purpose of your organization. Branding unifies and explains. Branding infuses your mission and your values into every experience and interaction you have with your audience.
Your brand is not your logo. Your brand is what your logo represents. It is the people you hire, the office culture you create, the unique quality that you bring to the work you do.
Your brand is how people feel when interacting with your business. Create an experience that aligns with your customer’s values, and you’ll insert yourself into their lives in a way that seems effortless, and keeps them coming back for more.