Is your design professional? Often, smaller organizations launch with materials designed by a volunteer or a student. While that may be appropriate in the early stages, as the organization grows and seeks greater opportunity and influence, the quality and professionalism of the design need to keep pace. Being professional is like being dressed right for an event. You might be able to get away with […]
In design, as in life, consistency builds trust. We all had that “fun” friend in our twenties who was super cool to hang out with, but when you really needed someone who could show up on time, be supportive, and generally act like a responsible adult, they were nowhere to be found. They probably also changed their hair a lot, had a different job every […]
At some point, you may wonder if your design is working against you. If you saw our previous post about the success of design-driven organizations and felt a sinking feeling wishing your organization was more design driven…don’t despair! We’re going to give you some things to think about when putting some razzle-dazzle back into your design. Strategy. The best identity systems are those that are […]
