If you’ve just come to the end of the giant undertaking of finishing your annual report, take a moment to celebrate! Get some ice cream, go for a walk in the summer air, enjoy the day! Then don’t think about your next annual report until approximately 2 months into 2019… NO! Just kidding! Don’t do that. You should take time to celebrate what you’ve accomplished for […]
Projects that call for re-branding or repositioning begin with a communications audit. There are two components to this: a design audit and a competitive audit. A design audit is a review of all pieces of designed materials (both print and online) currently in use by your organization. (A more comprehensive examination can include an evaluation of written materials.) A competitive audit is a review of the […]
Are there any circumstances in which you wouldn’t want to update your materials? Just like a home can build value over time, so can design. I like to think of someone who still has an AOL email address in 2018. For a period, you might have wondered why that person wasn’t changing with the trends, but after a certain point, the address has become part […]
