What makes something easy to use? What process will set you up for success every time? These are the questions at the core of design usability. Sometimes we (the end users) internalize poor design usability. If you’ve ever been frustrated because of something working poorly, you’ve probably been the victim of bad design. This is why design cannot happen in a vacuum (hello design thinking). […]
Is your design professional? Often, smaller organizations launch with materials designed by a volunteer or a student. While that may be appropriate in the early stages, as the organization grows and seeks greater opportunity and influence, the quality and professionalism of the design need to keep pace. Being professional is like being dressed right for an event. You might be able to get away with […]
In design, as in life, consistency builds trust. We all had that “fun” friend in our twenties who was super cool to hang out with, but when you really needed someone who could show up on time, be supportive, and generally act like a responsible adult, they were nowhere to be found. They probably also changed their hair a lot, had a different job every […]
